Communication - Artists promotion
Sette & Mezzo's official Web Site - Sette & Mezzo© productions 2008 - 2010
COMMUNICATION
• on-line communication: e-business tools (commercial mails, newsletters, PDF books, flipping-books, interviews, videos ...) but also: web design; flash-working websites con-ception(*), including hosting, maintenance, SEO (Search Engine Optimization) & visitors analytics; newsletters routing with performance measurement; social and professional networking • off-line communication:content writing or rewriting in 6 different langu-ages (eng/fre/germ/spa/it/ned); conception and creation of flyers, invitations, books, artist-books and exhibition-books, posters, or any other medias unrelated to the art-istic field such as: product or service brochures, catalogs, annual reports, etc... • event communication: news & press releases, medias relationship
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( *you are surfing on an AS3 Flash-working website, realized by Sette & Mezzo's team)
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PROMOTION
• supporting the artist: reference management, career management • e-marketing: development strategies on specific targets (corporate, institutional, etc...) • events: promotion strategies through artistic events management and/or organization, freight and previews/openings/premieres arrangement • sales: connection of the works with their clientele of buyers, sponsorship & tax exemption consultancy, sales negotiation, bills of sale drafting, sales completion, sales & works follow-up • legal and tax infor-mation survey
Our fields of excellence :
Sette & Mezzo : a team and many skills at your disposal
You will find in the following pages a clear and concise presentation of our commitments within our artists coaching campaigns.
You will discover in theses pages our three contracts of artists' promotion, which are built as a crescendo in the committed means, and - consequently - in the aimed results:
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> page 3 - "Public Relations" contract
> page 4 - "Pygmalion" contract
> page 5 - "Reference" contract
The page 6 will give you an outline of the price rates of our services (commissionement on completed sales not included), whether you would have chosen to be under contract with the agency, or not.
" PUBLIC RELATIONS "
• a proposal with free implementation (works freight fees not included): a new and original
. approach of the artists promotion, which gives a goal to exhibit Art where it is not expec-
. ted to be.
. This is made possible thanks to a strong and proactive approach of a selected panel of
targets:
- Corporate and companies > big companies of course, but also average and small ones,
all those who wish to have a really different communication. We carry out on these tar-
gets a very complete and up-to-date information about tax-exemption mechanisms, and
about the measurable added value of an overall "Art in Business" communication
- Institutional > all emanations of the State in its various forms, our action being based
here on the different policies and laws voted so far to promote public access to Culture
- and finally, our selected locations > those in which the works committed to us can
meet part of their clientele of buyers, in a very close approach. These places are, for ex-
ample: an architect or designer's office, an upscale furniture showroom, a trendy Lounge
restaurant, etc...
Our proposals :
" PYGMALION "
Pygmalion includes all the components developed in the Public Relations contract, plus:
• a proposal including entrance or exhibition fees (related to the event chosen by the artist):
a classical approach of a territory through the many Art Fairs where the cultural
Agenda is hosted, in Paris and regions as well as abroad.
The Agency is here a valuable interface between the artist and the place, facilitating her
/him access to the concerned place thanks to a large network among Art professionals.
Sette & Mezzo organizes the logistics and supply, and settles previews, openings or pre-
mieres.
By this very complete approach, we request all liable places able to receive the creations
of our artist, giving her/him so the widest visibility.
" REFERENCE "
Artists promoters but also and initially communication counselors, we can also propose our clients a real opportunity to be helped managing their image.
After a communication audit, we settle an action plan with the artist, which is tailored to her /his wishes and budget. We then conceive, design and realize the adapted tools of a " Print " communication (flyers, artist-book, posters, etc) and/or of a " Digital - Web 2 . 0 ” communi-cation (e-com’ tools, e-Business tools, social & professional networking, web design, Flash working websites, etc.)
This production may be considered:
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• either within the global proposal called Reference - which includes the Public Relations
and Pygmalion components - and allows a very advantageous price, related to the con-
tract signed with the Agency (conventional prices minus 25%)
• or on an ad-hoc basis, outside of any contractual relationship with the Agency (payable
on conventional prices)
Annual contribution : 90,00 euros, including:
• a personalized web page on the Web site of the Agency.
This page, realized by our team, is completely dedicated to your work and can under-
stand: a concise biography with your photo (option) and any media of your choice (images,
but also videos, or audio interviews, etc) > see our site !
The price mentioned above is valid for 18 medias, and for one year. Any addition of a
media is charged 8,00 euro per unit, making possible any update during the year
• one to three color pages (depending on the number of works) in the paper portfolio as in
the protected digital portfolio of the Agency, both presented to its clientele.
Financial indicators of the different contracts:
• Public Relations contract: annual contribution + freight costs of the works
• • Pygmalion contract: similar to Public Relations contract + participation fees related to the
chosen exhibition(s) or artistic event(s). These expenses may vary according to the place,
and are usually rated by exposed square meter, including on-site physical representation
of the agency.
• Reference contract: similar to Pygmalion contract + very advantageous prices (conven-
tionnal rates * -25% !) on any realization of editorial/digital communication tools (see p1).
These special rates are submitted to the condition that the Agency is solicited by the artist
on at least 6 different missions per year
* available on simple request
Price rate outline :
HOME
Our agency proposes several approaches of artists' accompa-niment, nevertheless, it is possible to solicit us on the communication field without having any kind of
contractual link with the agency.
Any service made in these con-ditions is billed on a conventionnal basis rate.
Do not hesitate to contact us by clicking the icon below, in order to receive a personalized estimate.
ABOUT US
Run by enthusiast and profes-sional communicators, SETTE & MEZZO Agency offers coaching campaigns for artists, on a wide national and international range.
We mainly work with painters, sculptors, and art photographers, in so far as our partners’ network is developed on these three main fields of creation. However, we do not exclude any other forms of collaboration.
GALLERIES
CONTACT
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Have an estimate :
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Nota :
all medias, whatever they are - images, videos, sounds - presented on the web pages of this site, are protected by the french Intellectual Property Law (art. L111-1 and following ones of the intellectual property Code). Consequently, no reproduction, even partial, would be made without the express authorization of the author
